IMIA Web 2.0 Taskforce Portal

Back in November, the location-based social event service Hot Potato launched at our Realtime CrunchUp. Today, they’ve taken what was a solid service, and made it a lot better with a number of upgrades.

First and foremost, there is a new iPhone application that just went live in the App Store. With a completely revamped user interface, the app makes it easier than ever to find and participate in events. Perhaps more importantly, it makes it really easy to create new events — and notably, the service has the nicest third-party Foursquare integration I’ve ever seen. When you click on the button to create an event, you can still manually enter a location, but if you happen to be around the venue, you can simply pick it from Foursquare’s list of venues with the click of a button. This drastically simplifies the event creation process since the venue metadata is already there.

This new app will be crucial for the SXSW festival in Austin, Texas, which starts tomorrow. If you’ve been reading TechCrunch over the past week, you’ve undoubtedly seen that just about every location-based service has an app they’re unveiling. And another service based around planning events, Plancast, just launched their app this evening. But Hot Potato offers the best of both worlds as it allows you to both plan future events, and interact with ones currently taking place. The new app makes it very easy to chat about the event, and upload photos and videos.

And they’ve cleaned up the stream of information around these events. There is now a filter to show everyone commenting, or just your friends. There are also now number indicators to show unread items. And the check-in process has been simplified thanks to big green buttons that make it obvious.

Also new for SXSW is Twitter integration. On a case-by-case basis, Hot Potato will be pulling in tweets about certain events at SXSW, using a filter to make sure only relevant ones show up. You’ll be able to do things such as filter those tweets to show only those by people you actually follow, which will make them potentially much more meaningful to you. You can also reply to tweets thanks to integration of Twitter’s API. And you can share tweets from within the app that will show up as retweets on Twitter.

Another new features is Calendars — something which each Hot Potato user now has. Obviously, you can add the events you wish to be a part of to your calendar, but people you are friends with on the service can also add you to other events as well. The app also now features Push Notifications now (on top of revamped email notifications).

On top of the new app, Hot Potato has rolled out a completely revamped website with just about all of the same functionality of the new app (as well as the new look and feel). And at the highest level, Hot Potato finally has its own social graph, which can pull in friends from the usual suspects: Facebook, Twitter, your address book, etc.

And here’s something that should really help Hot Potato this week: each time someone checks-in to a SXSW event with Foursquare, that service will recommend they also join the event on Hot Potato. Clicking on the accompanying link provided in the Foursquare app with open the Hot Potato app and let them join the event with a click (if they have an account). As you might expect, you can also check-in to a venue on Foursquare within Hot Potato. With Foursquare likely to be one of the key apps used by conference goers, this cross promotion is simply huge.

On top of all of this, the service now has its own full API, so others can use and interact with their data.

Simply put, all these updates are full of win, and make a good app even better. And remarkably, they’ve managed to cram in all these new features while at the same time simplifying the overall experience.

Fine the new iPhone app here in the App Store. It’s a free download.

Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.

We're excited about location too; see our enthusiastic write-ups What Twitter's Geolocation API Makes Possible and The Era of Location as Platform Has Arrived. But it's getting a little ridiculous. We offer below a few thoughts to consider about all this location madness.

Sponsor

1. That Phrase: "Location, Location, Location"

   You're going to hear journalists use it far too much. Want to know where it came from? Language sleuth William Safire investigated for the NYT last year and concluded that the phrase was probably first used in a 1926 real estate classified ad in the Chicago Tribune: "Attention salesmen, sales managers: location, location, location, close to Rogers Park." Don't you feel more savvy now?

2. Too Many Startups?

   We're under embargo on almost all of them, but we can tell you there are at least 25 companies making location-related announcements at SXSW this week. Probably more. The Dunbar number of startups in a particular market, if you will, is something like 5. More than that and most people stop taking new entrants seriously. It's one thing to offer different technologies along the value chain of location, but sharing your location and aggregating messages by things like hashtag are two very crowded niches right now. One of my favorites is SitBy.Us, an app that lets you see where your Twitter friends are sitting in a conference session. That's pretty cool.

   You've got to wonder if and when Location will Jump the Shark and what consumer exhaustion for it might mean for the long-term prospects of the market. Everyone wants to be "the Twitter of SXSW 2010" but the fact is that SXSW represented a statistically insignificant increase in Twitter usage, historically speaking.

3. Location Startups "Not Playing Nice"

   There are loads of ways to post your location but it's very hard to get a feel for who exactly is where. SimpleGeo launched a site called Vicarious.ly today that aggregates check-ins across scads of services, all around Austin. It doesn't work very well, though. SimpleGeo's Matt Galligan told us today that the site is really just a proof of concept and that our perception that these startups aren't playing very nice together is very true. "And it's a real shame," he told us. It's hard for a 3rd party service to clearly identify whether these competing services are really talking about the same location, for example. No one tells their users what users on competing services are up to in the same location. Gowalla's Josh Williams says he doesn't know what the problem is and that Gowalla is very open about user data by open standards.

4. We Need Cross-Service Venue Tracking

   If you're thinking of going to a place, or you're there and wonder who else is, what you need is a place where you can see who has checked in there across all services. For the place to be at the center of your experience, not the service. Michael Arrington says the new AOL Lifestream lets you track particular locations, but that service only supports Foursquare among location services. What we need is something like that across any and every check-in service. That's the kind of thing that data standards can enable.

   Google's Chris Messina told us that the Activity Streams standard has a namespace for "place" and would probably add support for GeoRSS soon, but that so far Google Buzz is the only location service that seems to be supporting it.

5. Gowalla Doesn't Get Enough Love

   Gowalla's API is read-only, meaning that 3rd party apps can't publish check-ins to the service like they can to Foursquare. Gowalla says they are working on it, but they are the underdog already and this isn't helping. AOL's cool new Lifestream product, for example, only supports Foursquare, not Gowalla. That's a real shame. You know what's nice about Gowalla, though? You can see who has checked into a place and when, even if they aren't friends of yours. That's not something that's easy to do with Foursquare at all. It's also much prettier than Foursquare and uses peoples' full names, instead of grade-school-style first names and last initials. Gowalla's API just isn't seeing the adoption that Foursquares is, though. Have you seen Avoider.org for example? That's pretty funny stuff and it's built on top of Foursquare.




The above is for illustration purposes only. I like both these guys just fine.

6. Imagine the Future, It's Going to Be Different

   If location based services ever become popular with the mainstream, every urban area might end up looking like the Foursquare map of downtown Austin this weekend. That means services are going to have to come up with creative and interesting new ways to make that data usable day-to-day and not overwhelming.

   Likewise, when you think about the future, imagine Facebook being a player in this market, because they are going to be soon. It's possible that Facebook and Twitter could be where all these other services meet-up. Brightkite has different features than BlockChalk but we can see what our friends are doing across any of these apps on Facebook, perhaps. And Facebook is where your mom checks-in, if she's not an early adopter.

   Finally, will location tracking be persistent? Loopt right now uses mobile carrier tie-ins to track your location constantly and expose it to a circle of trusted friends. Is that something that all services will enable in the future? Gowalla CEO Josh Williams told us "no way" does he think that will be the dominant model, but Adam Duvander, author of the forthcoming book Mapscripting 101, says he agrees with Loopt: that the value in persistent location tracking will be so compelling that everyone will end up going for it in the end, once proper privacy settings are figured out.

   What do you think, do you think persistent location tracking is the future of location based services?

   These are some of the things I'm thinking about location this week.

   Discuss

   
   

Ohai has grand ambitions of jumpstarting an industry for social massively multiplayer online (MMO) games. Think World of Warcraft crossed with FarmVille — engaging and rich, but also easy to use and social. The San Francisco-based company has a great ambassador in CEO Susan Wu, a former venture capitalist who became fascinated by the emerging market for virtual goods, then teamed up with MMO tech wizard Don Neufeld, formerly of Sony Online Entertainment, and raised $6 million from August Capital and Rustic Canyon Partners. But it still has a long way to go.

Ohai’s first game, the vampire-themed City of Eternals, came out in November and has 40,000 players across Facebook and the web, and its second game, Project Unicorn Parade (“an evocative, interactive world environment” with animals, says Wu), is coming soon. Ohai needs to be prolific, efficient and innovative to take on gaming heavyweights like EA and new juggernauts like Zynga, while growing its user base and revenue per user. So the company has tried to make itself nimble, building a platform for Flash-based games that can be tweaked and expanded on the fly and transformed completely to build a separate game (Ohai aims to release eight games per year). “I don’t view us as being in the content business,” said Wu. “I view as as being in web services, where we look at things like data and conversion rates.”

We offered Ohai the chance to come in and show us what they’ve got, so they offered the one-two punch of Wu talking about the company and what it represents, combined with a Ohai content designer coming along to build, in pseudo real time, a virtual representation of the GigaOM office beset by “PR zombies” as a mission for City of Eternals. It’s a little hokey, to be sure, but it got me playing the game! If you’d like to help Om and I fight the PR zombies yourself, click here. The video of our chat with Wu is embedded above.

Related content from GigaOM Pro (sub req’d):

• How the Next Zynga Could Reinvent Social Games
• Virtual Worlds: Trends and Opportunities

It’s getting tough to keep up with all of the location-related developments leading up to this year’s SXSW, and they just keep coming. Tonight, on the eve of the event, Plancast has just had its iPhone application approved. The service, which we’ve previously described as a ‘Foursquare for the future’, allows you to tell your friends where you’re planning to be as opposed to where you currently are (in other words, it lets you and your friends plan ahead). You can grab the new iPhone app here.

The application itself looks solid, and includes the core functionality you’ll find on the Plancast website. The main view allows you to scroll through a list of your friends’ upcoming events, and tapping on an event will show you where it is on a map and who else is going. At SXSW, where there are always many panels and parties going on, this can come in handy — sometimes it’s more practical to plan ahead than it is to walk across town when you notice a few of your friends are checking in somewhere.  One feature I’d like to see is a way to get push notifications when a bunch of friends are planning to attend the same event (e.g. “Hey, your friends are all going to Salt Lick in a few hours!”); hopefully we’ll get something like that in the next release. There’s also a mobile version of the site available for users on other mobile platforms.

Plancast was founded by TC alum Mark Hendrickson, and recently closed an $800,000 seed funding round that included a bevy of well known angels like SoftTech VC, Dave McClure, and Joshua Schachter.

For other SXSW-related location news, see Loopt’s new iPhone app, Gowalla’s new app, and Vicarious.ly, a new app from SimpleGeo that brings all of this location data together.

TechStars is an early stage venture fund based in Boulder, Colorado. ReadWriteWeb was given an early peek at historical results data on TechStars companies, which the organization is about to release. The data shows acquisition and failure rates, as well as how many of the TechStar companies have gone on to receive angel or venture funding.

TechStars reports that nearly 6 of 10 of their companies have historically gone on to receive outside angel or venture funding (not including friends or family). Five other companies reported that they are now profitable without outside funding, so overall 27 of 39 (69.23%) TechStars companies have either raised outside funding after the program or bootstrapped to profitability.

Sponsor

Of the 39 TechStars companies analyzed, 29 are still active (74.36%), 4 were acquired for > $2M (10.26%), 1 was acquired for < $2M (2.56%), and 4 failed (10.26%). One of the companies is listed as "other" (2.56%), but there is no explanation of what that means.

The data that TechStars reports is similar to a recent study by the blog Awesome Zombie, which did an analysis in December of similar early stage venture fund Y-Combinator. Awesome Zombie found data on 145 Y-Combinator companies from a variety of non-official sources, such as CrunchBase, news articles and discussions on Hacker News. It found that 82 Y-Combinator companies are active (24 having received further public investment rounds), 33 failed, 14 were acquired. The rest were stealth, unknown or "other" (e.g. merger or private investment).

The TechStars numbers are very encouraging for early stage companies. Nearly 70% of TechStars companies have raised outside funding or have become profitable on their own, which is comparatively better than the more high-profile Y-Combinator (with the proviso that the Y-Combinator data was unofficial and gathered by a third party).

TechStars attributes this success rate to its "mentorship driven approach." The program also only funds 10 companies per batch, which TechStars says is due to its focus on quality over quantity.

TechStars CEO David Cohen told ReadWriteWeb, "I think that the programs that will ultimately prove to be most powerful for their local entrepreneurial communities are those which follow the mentorship+community formula that we pioneered. It's powerful in so many ways when you get dozens of mentors involved in very hands on, meaningful ways with each company from day one of the program."

I happened to be in Boulder on Wednesday, where Elyssa Pallai and I met with a group of TechStars companies for lunch. The knowledge and passion for web technology exhibited by each person at the lunch impressed me a lot. If this group of young entrepreneurs were representative of the Boulder startup scene, then it's a city with plenty of vitality and smarts.

If you're a U.S. company interested in applying to TechStars, applications for their Boulder program are open for a few more weeks. TechStars also has a new Seattle program starting soon.

One of the more solid and genuinely useful Internet startups out there, travel fare aggregator Kayak, was dissected in a report released today by NeXt Up Research for SharesPost. NeXt Up thinks that with a heavy advertising spend, Kayak should have a compound annual growth rate (CAGR) of 18 percent from 2009 to 2012. Based on estimated revenue and comparison to competitors, the report estimates Kayak’s market cap at between $705 and $771 million.

Is Kayak a promising IPO candidate? You decide. Here are some of the relevant assessments:

• Meta search engines like Kayak accounted for less than 8 percent of online travel booked in 2009, due mostly to low awareness.

• Kayak is spending heavily to make itself better known — NeXt Up estimates an advertising budget of $50 million a year, but Kayak has said itself it plans to spend $100 million on marketing.

• The travel industry should recover from the recession and see a CAGR of 4 percent from 2009 to 2013, with online travel agents growing with a 7 percent CAGR.

• Promising Kayak initiatives include its iPhone apps (see our story) and Travelpost, its TripAdvisor competitor.

• Kayak is projected to have revenue of $180 million in 2010, growing to $305 million in 2014 with EBITDA margins of 30-35 percent.

• Kayak has raised about $224 million in venture funding and debt from General Catalyst, Sequoia Capital, Accel Partners, Oak Investment Partners, Tenaya Capital, Trident Capital, Gold Hill Capital, Norwest Venture Partners, Silicon Valley Bank and AOL.

Related content from GigaOM Pro (sub req’d):

What Twitter Airfare Sales Tell Us About Real-Time E-Commerce

This week geo-crazy mavens were pleased to hear of location-based updates to Facebook, the launch of Foursquare analytics and of course yesterday's news of Gowalla's comment and picture functionality.

So far the most common way to monetize these types of services is through sponsored leader boards and tips on nearby promotions. But the question remains, can local ads really sustain the entire location-based ecosystem?

Sponsor

Geo-locational services are only now finding a business model and for the first time service providers are forced to think about maintaining the balance between user trust and revenue generation. After all, if there's anything Yelp's class action extortion lawsuit has taught us, it's that communities lose credibility when a thirst for ad revenue sets the tone. Short of selling user data to marketers, below are a few ways companies can monetize while still offering value.

Charging Rent: Location-based service MyTown allows users to buy and own their favorite locations and charge virtual rent when others check-in. If MyTown-style services introduced currency exchange like SecondLife's Linden dollar, users would be incentivized through revenue share and app developers could collect a percentage on micro-transactions.

Tuángòu: Scoop St. founder Justin Tsang admits that his group buying company is inspired by the Chinese practice of tuángòu or flash mob-style shopping. As a teen, Tsang would organize a group online in order to arrive at a store and barter for a group purchasing discount. The same concept can be monetized in niche shopping sites as users could organize large discount purchases via location-based app. Developers could either charge for the app as a subscription-based directory or charge the store owner for directory listings and referrals.

Gifting: Rather than earning badges, Gowalla users pick up and receive virtual items. If startups charged for virtual gifts, users could geocache items for their friends to be unlocked on-site. Better yet, imagine arriving to work on your birthday and finding a friend has geo-cached an album download or video file. Pending approval and check-in by the recipient, these services could form the basis of a lucrative treasure hunt / gifting business.

We know we're just skimming the surface here. If you've got more ideas on how startups can monetize location-based services, let us know in the comments below.

Plancast, the plan-sharing startup with big-name angel investors and "future as platform" aspirations, has just had its iPhone app accepted into the iTunes store. The app was built by contracted star developer Leah Culver. It's simple, functional, attractive and useful. It's going to be very good for SXSW and probably beyond, if the service continues to stick with users as it has so far.

Here's the iTunes link and below you can see some screenshots.

Sponsor

Not too long ago, Toyota reigned as the seemingly untouchable hybrid leader. That dominance — in terms of both market share (50 percent of hybrids sold in the U.S.) and mindshare (no alt-fuel vehicle on the market is better known or more widely recognized than the Toyota Prius) — means that as the Prius image takes a beating, other models across the spectrum of green cars will also get bruised.

Mike Omotoso, senior manager for J.D. Power and Associates’ global powertrain unit, told me the firm plans to lower its hybrid and electric vehicle forecast for 2010, although it has yet to determine how big the hit will be. For the first two months of this year, the hybrid share of light vehicle sales hovered at around just 2.3 percent, compared to 2.8 percent for all of 2009 and 2.4 percent in 2008, according to Omotoso. That’s due to a number of factors — including high unemployment, a weak economy and the biggie: gas prices. But the Prius and its technical troubles loom too large to ignore.

Prior to 2009, the Prius’ share of U.S. hybrid sales had slipped below 50 percent only once since 2005 — in 2006, when it dropped to 42 percent. But even that offers a sign of Toyota’s dominance in the hybrid space. Omotoso explained that 2006 marked “the first year for the Camry hybrid and the first full year for the Highlander hybrid. So other Toyota models cannibalized Prius sales.”

Regulators are only beginning to look into the most recent incidents. But initial reports suggest the problems may not have been linked to a floor mat that pinned down the gas pedal in other Priuses and prompted Toyota to issue a recall last year for 2004-2009 models of the hybrid. Last month, when problems surfaced with the regenerative braking system of some 2010 Prius models, Toyota attributed them to a software glitch.

Regardless of what investigators and Toyota may turn up if they check out the cars involved in this week’s incidents more closely, however, one thing’s already clear: Videos that zipped around the web and TV news shows this week of a visibly shaken driver, and quotes from the 911 call he made during the 23 minutes that his 2008 Prius hurdled at high speeds down a Southern California highway before a highway patrol officer helped him stop, aren’t helping to repair the reputation of either Toyota or advanced vehicles.

Given the Prius’ status as the poster child for hybrids, Omotoso explained, “consumers might think that if the Prius has a problem then all hybrids might be dangerous.” That concern creates one more obstacle for new vehicle technologies to penetrate the mainstream, as some car buyers may forgo experimenting with the next generation of green cars — among them plug-in hybrids and all-electric vehicles from General Motors’ Chevy Volt and Nissan’s LEAF to BYD Auto’s e6, Coda Automotive’s Coda Sedan and Fisker Automotive’s Nina — rolling out over the next few years.

That perception problem is a hurdle that many car makers can’t really afford in this nascent market. Plug-in vehicle developers are competing for a niche that’s likely to remain quite small for years to come. Nearly a decade after the Prius debut, hybrids still hold a single-digit sliver of the pie. And despite optimistic projections from investors like Warren Buffett, who has said he expects all cars will run on electricity by 2030, other forecasts suggest significantly slower adoption, mainly due to high price tags.

Lux Research forecasts that even if oil costs $200 a barrel in 2020, just 4 percent of vehicles sold globally will be all-electric or plug-in hybrid because of the high costs of the battery technology. According to Lux, plug-in hybrids could sell 3 million units per year by 2020 if the price of oil reaches those heights, while hybrids can be expected to sell that many by 2020 regardless of oil prices.

In addition to presenting a challenge to companies vying to win over consumers to advanced vehicles, Toyota’s ongoing troubles also highlight a need for the government, the auto industry and even drivers to collect and manage (or in the case of drivers, to file), vehicle safety data and complaints in a more open and timely manner. Noting in prepared testimony that regulators and Toyota had received complaints of unintended acceleration in Toyota models seven years ago, Consumers Union is issuing that challenge – to increase transparency of vehicle safety data – in a hearing this morning on the National Highway Traffic Safety Administration’s oversight operations. As much as technology may be part of the problem with Toyota’s vehicles, it could also be part of the solution — helping identify problems before too many drivers are put in the situation of having to call 911 from behind the wheel of an out-of-control car.

This morning Google announced a new Blue Dot feature on the mobile version of Google Product Search that shows whether a product is in-stock at nearby stores. This seems to pose a threat to startup Milo, which highlights local inventory in product search results both on the web and mobile devices. Milo’s co-founder Ted Dziuba subsequently responded to our post with a Tweet that read “Google Product Search has availability for 5 retailers vs. Milo’s 49. Super cool web service, bro.” At launch Google only has partnerships with Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm. Milo’s list of merchants includes a range of retailers, from BestBuy and Nordstrom to Midwestern regional department store Blain’s Farm and Fleet.

When we asked for an additional response, Milo sent us this amazing set of pictures below. Milo’s Palo Alto office’s are located at 165 University Avenue, in the same space as Google’s first office back in 1999. Look closely at the picture and you may even see a few of the famous faces from Google’s original team. The building itself is legendary in Silicon Valley and has also housed PayPal. Here’s a 2007 New York Times article detailing the building’s history and apparent lucky karma. The picture of the Google employees was given to Milo by one of its investors.

Milo CEO and co-founder Jack Abraham was quick to respond that they are not implying that Milo is the next Google, but just meant to inject some light-hearted humor into the situation. In all seriousness, Abraham said that Milo has a tremendous amount of respect for Google and its Product Search but aren’t scared of the search giant entering the market and actually welcomes the competition. Abraham and his team have been working for the past two years to scale their product and feel that their offering is more comprehensive than Google’s Blue Dot specials. While Milo is steadily expanding its merchants both regionally and nationally, the startup is also looking to partner with mom and pop shops in cities. Currently, Milo indexes 2 million products.

And Forrester reports that the “online research, offline buying” consumer market represents $917 billion in consumer spending, which is 30 percent of all U.S. retail sales. Online, e-commerce spending accounts for less than 5 percent of U.S. sales. With those numbers, it comes of no surprise that Google wants a piece of the pie. But perhaps there’s enough room for a number of players to monetize from this space.

A ReadWriteWeb Guide

Ever since its inception, the Internet has blurred the boundaries between author and audience. Whether you're a blogger, a pillar of the printed word, a podcast coinnaseur or a developer dealing with the latest CMS, navigating the next step in Internet publishing can be a feat.

So, hit up these 10 events at SXSW Interactive 2010 to say goodbye to Gutenberg and hello to the interactive, multimedia, real-time, crowdsourced and community-funded future of online publishing.

Sponsor

This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

<?php include('../includes/sxsw2010.php'); ?>

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Wanna ditch that desk job for the cubicle-less life of a professional blogger? What better way to kick off your SXSW Interactive 2010 than with a book reading from the editor and founder behind ProBlogger, Digital-Photography-School.com, and Twitip, three blogs that collectively reach over 3 million unique readers a month. Before you get into any panels predicting the death of this or that, let's start off with how you're going to start a blog and become rich, wealthy and wise.

The Revenge Of Editorials

If book readings aren't your bag, then how about a workshop on how to get to the bottom of all this content we create by the second?

"As the Internet has accelerated the creation of all types of content, it's become more and more difficult to sift through that content and find something of quality. We've tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we've always relied upon: the valued opinion of others."

Critical Tits: Rights, Cameras and the Immediacy Age

What happens when every member of an audience suddenly becomes an author? Eyes from every angle and a battle over the right to create versus the right to privacy. Come watch as CNET News' Daniel Terdiman and Burning Man's Andie Grace surely take two separate sides on this issue.

"The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will explore the tensions and the legal/community issues this controversy raised."

Funding Your Projects from the Crowd

"Crowdfunding inverts much that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive experience. This panel brings together several perspectives from the world of crowdfunding to explain different approaches to raising money from the audience for bloggers, artists, podcasters, developers, filmmakers, musicians, and more."

Wikipedia Gets an Upgrade: Collaborative Video

We can't really get away with talking about the wild world of online publishing without mentioning one of the founding fathers of all that is interactive and communal - Wikipedia. But can Wikipedia really take the next step and go to video?

"Wikipedia is the most successful collaborative experiment in human history. Now it's getting a big upgrade: video. OGG Theora video paired with open source tech by Kaltura is evolving the wiki and prompting some big questions. Can wiki video work as well as wiki text? What does video mean to the Wikipedia community? How long until Grandma can hop in and improve the video entry on her favorite old crooner?"

Transmedia 2010: Are We There Yet?

While we're at it, not only have we left the printing press in the dust, but our standard categorization and assembly of media may be on the way out too. So, let's throw the baby out with the bathwater and get to talking transmedia. And you thought Wikipedia might be complicated.

"The promise and possibilities of transmedia storytelling have been on the horizon for several years. The concept involves immersive storytelling that utilizes multiple media outlets concurrently to enhance and advance the narrative. Some see this as a better way of totally involving an ever more fragmented and distracted audience. So join us for a "late breaking" assessment of the state of the movement. Has transmedia finally arrived?"

ReadWriteWeb's Party

Continuing along with the idea of traditional and less-traditional media, we'd love it if you stopped by our party on Sunday night! We're cohosting with NPR, PBS and a few others at KLRU's Legendary Austin City Limits Studio. We'll have live bands, Tex-Mex nosh, margaritas - the quintessential Austin experience. Free shuttles will be available at the Hilton.

How To Save Journalism

With Drew Curtis of Fark, Jeff Webber of USAToday, Kelly McBride of The Poynter Institute and Matthew Palevsky of The Huffington Post, find out how the Internet is going to save, not kill, jouarnalism.

"Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century."

A Brave New Future for Book Publishing

Bringing it back down to a realm we've almost forgotten, what about the life of the good old book? What's coming next? Will we break out of the binding?

"Call SXSW 2009's infamous ''New Think for Old Publishers'' (aka ''Geeks School New York'') a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them."

R.I.P. Content Management System

What better way to end your SXSW 2010 with a timely prediction of the death of CMS as we know it?

"The medium is the message. On the web, the medium is community. This shift has made legacy CMS products as outdated as scribes and printing presses. Open source technologies are disrupting this market and moving into mainstream enterprises. Join Drupal founder Dries Buytaert as he discusses how social publishing will bring content and community together."

Those are our SXSW Interaction recommendations for publishers of all stripes. If you've got suggestions or feedback, let us know in the comments! See you in Austin, folks!

Most people in the world hear Hewlett-Packard and think “printers.” And who can blame them? Since the relatively recent emphasis on the “HP” instead of “Hewlett-Packard,” and the general consumer move away from printers, HP hasn’t really done anything noteworthy — well, other than thrive despite the decline of the business in which they made their fortune. It’s like the old joke about the bricklayer and the sheep — but instead of drowning their sorrows in gin, HP is drowning them in money in an effort to rebrand the company. To that end, they’ve created a series of ads with the questionable tagline “Let’s Do Amazing.”

It’s not much of a time investment: a few 30-second spots with Flight of the Conchords‘ Rhys Darby bumbling around some professionals who appreciate what HP does. Won’t you join me for a look?

Read the rest of this story at CrunchGear…

It seems like in the past few months Google has relentlessly released new applications, some of which perhaps could have used some more baking in the oven before they were unleashed on the general public. To some it's becoming a tiresome exercise simply to try to keep up with everything that Google is doing week in and week out. But there is a method to the madness, and it has a lot more to do with Google's bottom line than you may think.

We all know that the way the search engine giant makes money is through advertising - over $23 billion in 2009 - but what may surprise you is that its advertising-based revenue comes almost exclusively from sites that are owned by Google.

Sponsor

Guest author Daniel Cawrey is a freelance writer and tech enthusiast, among other things. You can check out his latest musings in blog form at thechromesource, where he writes about Chrome browser, Chrome OS and just plain Google in general.

Ever increasingly, Google is relying on itself to make money through its own real estate - places where it can position the ads that advertisers purchase. This is a concern for publishers that rely on Google for revenue through Adsense because there has to be a point at which this is no longer a profitable exercise for the company.

If it reaches that point, Google will essentially be subsidizing publishers. And it may not have a choice but to keep doing so. Because without fresh content creation, what is there for users to search for on the Internet that is of value? The main tenet of the search business is to provide quality results, and while that may be the case now, if publisher's Adsense revenues were affected, one can wonder what kind of effect that would have on content.

So although Google may have made some mistakes with applications like Buzz, along with the half-hearted emergence and now slow death of features like Gears, expect them to continue to increasing space for content to grow, even if that means one of several strategies:

An experimental program has been announced whereby Google will provide gigabit service via fiber directly to homes in select markets. Interested municipalities and community organizations are encouraged to submit a proposal for this right. At the World Mobile Congress, CEO Eric Schmidt talked about the goal of this program being purely experimental, which means showing infrastructure operators such as cable companies that this is possible, rather than Google becoming a full fledged ISP. But once the fiber has been rolled out, it doesn't roll back in, does it? How long does the "experiment" last?

Google's Chrome browser is getting a lucky break over the next few weeks. That's because Windows users in Europe who use Internet Explorer will be getting an update to their machines notifying them about browser choices that they have. This is in response to the European Union's ruling that Microsoft's practice of bundling Internet Explorer with Windows restricts competition. While the update offers many browser choices, the result will be a boost to market share for Chrome. It has steadily grown in popularity and already has roughly 5% of the market since emerging in 2008.

We've seen this already with Android, and it appears that the no-cost operating system has basically saved Motorola from a fall to obscurity with its release of the Droid. Expect to see more of these developments as 2010 unfolds with Chrome OS attempting to break into not only the netbook market, but also tablets and smartbooks, which fill the gap between a high end mobile phone and a netbook.

So when you hear these new announcements of applications and services that Google rolls out, think of content. Think of how they can better deliver information to users. They want it to be as easy and as seamless as possible. While sometimes these initiatives don't always work out, they aren't going to stop trying.

Apple has set the standard that once every year they will release a new version of the iPhone. It stands to reason that this year will be no different, with a new model likely coming sometime this summer. But arguably just as important as Apple’s hardware refresh is the accompanying software refresh that comes with it as well. And that’s why it shouldn’t be surprising at all that whispers of iPhone OS 4.0 are starting to grow. But this year, the timeline appears a bit off.

As AppleInsider reported today, iPhone OS 4.0 is likely to deliver multitasking support. If true, that will make it perhaps the most important OS upgrade for the platform yet. However, in reporting the news, AppleInsider also notes that the software, “remains under development and reportedly has a quite ‘way to go’ before it’s ready for prime time.” Looking back at the iPhone OS SDK history you’ll notice a constant: Apple has released the beta builds in March the past two years. We’re already well into March this year, and so far, no word about Apple being close to doing the same.

In fact, last year, Apple held its iPhone OS 3.0 preview event (where it first made a beta available) on March 17. I remember this well because I was unable to attend as I was at the SXSW festival in Austin, Texas. I also remember when Apple sent out the invites to that event, March 12, because I wrote up the report about it on my way to the airport to leave for Austin. But the difference last year is that there were whispers leading up to that announcement that there would be some kind of event in March for the iPhone OS. This year, so far, nothing.

Now, it’s possible that some of the speculation about the new iPhone OS release has been muted because of the recent iPad unveiling, and it’s upcoming launch on April 3. But that very launch also adds fuel to the fire that we won’t be seeing an iPhone 4.0 OS anytime soon. After all, Apple is currently in the process of rolling out the beta builds of iPhone OS 3.2 (currently on beta 4), which is the OS the iPad will apparently ship with.

The launch of the SDK is important because it gives developers time to get their apps ready for any big changes coming. And multitasking seems like it would be a pretty huge change, though it’s not entirely clear if most of the work would be done through the OS itself to optimize how app resources are managed, rather than apps having to do that themselves to be deemed “multitasking ready.” Hell, it’s not even clear if any iPhone beyond the inevitable new one will be allowed to let third-party apps run at the same time as the new hardware will undoubtedly have a faster processor (possibly the A4 found in the iPad), more RAM, and maybe even a better battery — all of which will be crucial to multitasking.

I’ve spoken with a few developers and none have yet seen any part of the iPhone 4.0 OS. A few have gotten word from the company that it is indeed coming, and that big changes are in store (which had led me to speculate about background running in the past) but have no idea when that will be. Apple, meanwhile, has been thinking about how best to let third-party applications run in the background on the iPhone for about a year now.

It seems unlikely that Apple would launch a new iPhone OS without giving developers plenty of time to play around with it. And since there is no word about the 4.0 SDK coming anytime soon, that could well mean a push from the usual June/July timeframe for a new (final build) iPhone OS launch. Might we see new iPhone hardware that launches with OS 3.2? And then iPhone OS 4.0 would be released as a free upgrade closer to the Fall timeframe? It certainly seems possible.

The Web is huge. And growing. Faster everyday. It's almost like an ocean where there's no evaporation (the data on the Web stays there virtually forever), but yet, it's always raining in it. The rain is the new content that's added into the ocean.

Every tweet is a drop, every blog post is a drop, every check-in is a drop that falls into the ocean. This ocean is almost constantly under a tropical storm in some places, like Twitter or Facebook.

Sponsor

Guest author Julien Genestoux is the founder and CEO of Superfeedr, a company dedicated at making RSS and Atom feeds realtime. It has implemented PubSubHubbub from day one and now host several hubs, including ReadWriteWeb, Tumblr, Posterous and Gawker. Follow Julien on Twitter.

When you're a search engine, you obviously have an exhaustivity requirement. You can't really skip on indexing the Indian Ocean. Google sends its bo(a)ts all over the ocean where it's raining to update its index. However, the ocean is growing so fast that it will eventually become harder and harder to stay exhaustive.

Unfortunately, not only the ocean is growing, but it's also raining more, which means that if a bo(a)t is away from a zone for too long, when it will be back it will have changed tremendously. That's what happens when you see results in a search engine that are 1- or 2-years old, or even older. They're not wrong, they're just often inaccurate, but rank well.

It's a real technical problem for search engines to know where to send their bo(a)ts, and at the right time! And when Google says they're going to feed their search index with PubSubHubbub data, that's what they're trying to do: save a little bit on the boats.

I strongly disagree with John Battelle when he says this is not a huge deal. My take is that he sees this only as a great technical and infrastructure opportunity for Google, not so much as an immediate benefit for the end user. I strongly disagree - and so do you. You disagreed when you typed "earthquake" into Twitter Search, or even "hudson crash", or "Mickael Jackson". At that point, you knew that Google wasn't able to provide you with the information you were looking for, and this is a massive loss for Google.

Google will have a hard time getting this brain share back. The first thing it needs to do is to actually have results that date back from the minute when people look for these things.

You may argue that if you search 10 times a day on Google, you go maybe once a week to Twitter search. I'm the same, no worries. Yet, I know that Twitter is much better than Google at contextualization. When I do a search on Google, I expect to find the absolute truth. If I look for earthquake, I'm looking at facts about earthquakes: pictures or maybe historical data. If I look for earthquake on Twitter, I'm looking for context; I want what is being said about earthquakes now (and here!).

As a matter of facts, Google always had a lot of issues about context because they know so little about the people who search there (or maybe they know a lot, but don't want to scare us). Adding PubSubHubbub is a way for them to be able to take the "time dimension" back. They many never have the conversations that Twitter has, but they will have a much bigger ocean of data than Twitter's sea of Tweets

Photo by Pam Roth.

As I’ve made abundantly clear over the past several days, just about every service that has anything to do with location is launching something at the SXSW festival which starts tomorrow in Austin, Texas. Don’t believe me, here’s a small sampling (Foursquare, Gowalla, Loopt, Whrrl, Plancast, Brizzly, Twitter). So, how are you going to wrap your head around all this location data? SimpleGeo has an awesome way.

Vicarious.ly is a real-time location-based stream of information presented in a nice visual way. While the plan is to eventually launch one for many different cities around the U.S. and eventually the world, the first one is based around Austin, for SXSW. To make it, SimpleGeo partnered with BlockChalk, Brightkite, Bump Technologies, Flickr, Fwix, Foursquare, Gowalla, and Twitter to pull all of their location data and place it both in a constantly-updating stream, and put data points on a Google Map at the top of the page. These data points are represented by the logos of the various companies, so it’s easy to follow visually.

Those concerned about the privacy implications of this need not worry, Vicarious.ly doesn’t pull actual user names from the companies mentioned above. Instead, they simply note that “someone” checked-in at a venue. They do, however, give the venue name, which is a hyperlink. So if someone just checked into Stubb’s Bar-B-Q in Austin on Gowalla, you’ll see a link back to the Gowalla page for that venue. Likewise, if someone uploads a geotagged picture to Flickr, you’ll see a thumbnail of the picture in Vicarious.ly’s stream, and clicking on it will take you to that picture’s Flickr page.

It’s fairly amazing to see just how much activity there is even today, the day before the conference starts. Tomorrow and the weekend should be insane. “The amount of real-time, location-based information we’re indexing is staggering.  We wanted a powerful way to showcase that, so we built Vicarious.ly and targeted the launch to coincide with a massive gathering of geeks,” co-founder Matt Galligan says about the project.

You’ll note just how much of the activity are check-ins from either Foursquare or Gowalla. Those two are likely to be the two main competitors in the location war that will take place this weekend. (If you’re surprised not to see tweets in the stream, it’s a bug that SimpleGeo hopes to squash tonight).

For more on SimpleGeo, which has a powerful set of tools to easily provide geolocation infrastructure for other companies (such as the new hot startup, StickyBits), check out this and this.

Last November, MSNBC acquired the Twitter account @breakingnews, which was started as a basic newswire by Michael van Poppel and gradually grew to 1.4 million followers (it’s now up to over 1.6 million). A month later, MSNBC announced that it had acquired BreakingNews.com, which has become a web portal for the online newswire. And today, it’s managed to complete the trifecta: MSNBC has just launched a Facebook Page at Facebook.com/BreakingNews.

MSNBC spokesperson Gina Stikes says that the new Facebook account will only send updates for the biggest stories to break (you can still use its other feeds if you want to receive every story to come from the service). The page is obviously still quite new (it only has 645 fans right now), but you can expect that the grow quickly.

Just how quickly is the big question, though: we’ll have to wait to see if MSNBC will be able to leverage its large community on Twitter to establish its Facebook page.  In any case, it’s managed to take ownership of the term “breaking news” across a large swath of the web, which is no small feat.

Foursquare, the New York-based location services startup, has more than 500,000 users and 1.4 million venues, it announced today, one year after it launched at SXSW. The company says it had its biggest day ever last Friday, with 275,000 check-ins from users declaring they were located at a certain venue. It also now has 16 employees and 1,200 venues offering specials (which is one revenue model the company is working on, alongside a coming small business analytics tool).

While we’re at the stats game, Foursquare also says it’s had 15.5 million check-ins and 1,000,000 badges awarded to encourage users to participate (in a bid to inspire further loyalty, it is offering temporary tattoo badges at this year’s SXSW). Foursquare raised $1.35 million in September and continues to be actively pursued by VCs.

The company is most definitely hyped disproportionately to its adoption, but at least it has more users than media mentions. The word “foursquare” has been used 4,140 times in articles indexed in Google News since 2009 and 89,311 times in Google Blog Search — but surely many more times on Twitter, which doesn’t offer a long-term index.

Related content from GigaOM Pro (sub req’d):

How Social Networks Could Help Yelp, Not Kill It

Longtime technology innovation investment firm Battery Ventures increased its capital to over $4 billion Thursday as the firm announced the securing of its ninth fund at a value of $750 million. Startups and entrepreneurs may be able to look at 2010 with high hopes as Battery's fund, one of the largest seen in the last year, comes after a period of decline in venture funding.

Sponsor

Battery Ventures, which operates out of Boston, Silicon Valley, and Israel, has been investing in tech innovation since 1983. The firm has helped several Internet companies launch initial public offerings (IPOs), such as the early search engine Infoseek, the web app platform Akamai, and analytics provider Omniture. In a press release Thursday, Battery partner Tom Crotty expressed his hope that Battery's new fund signals a rebound of floundering investment dollars.

"After a slow investment pace industry-wide in 2009, we look forward to rounding out the portfolio of Fund VIII and initiating the investment cycle for our new fund," said Crotty. "With improving market fundamentals, we believe the next few years will be healthy ones to put money to work."

This fresh influx of capital for Battery, which equals the amount raised in their previous fund, should excite early stage startups who have been struggling to raise funding in the down market. Battery, which invests in all stages of companies, could be an excellent benchmark for what is to come in 2010. This new fund, along with other early signals this year, could be a precursor to a steady increase of VC funding.

Google may be helping this as well, as the Internet behemoth is giving the M&A market a boost by snatching up companies left and right in 2010. So far this year, Google has acquired Aardvark, reMail, Picnik and DocVerse, all within the first 64 days of the year. In 2009, a year with poor M&A performance, Google only acquired 6 companies; at this year's pace they could buy as many as 20, though they have been known to go on quick brief shopping sprees. In the early summer of 2007, they roped in 11 companies in less than three months, but only totaled 16 that year.

As the first quarter of 2010 draws to a close in a few weeks, it will be interesting to see numbers on how the M&A and venture capital markets are fairing. If Battery Ventures' fresh cash and Google's acquisitions are any barometer, things should be looking up for the rest of the year.

Aol launched Lifestream, a social aggregator and publisher, as part of their AIM platform at TechCrunch50 Last Fall. Since then it has gained nearly 2 million users, say Aol. Based on that success Aol is now launching Lifestream as a standalone product at lifestream.aol.com.

Like Friendfeed, Lifestream aggregates a number of third party social networks – Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube, etc., so if you follow a Lifestream user you’ll see all of the content that user publishes on those networks, and Lifestream automatically pulls in content from people you already follow on those various social networks, so you don’t have to create yet another new friend list. Lifestream isn’t yet integrated with Google Buzz, but Aol says it may be coming soon.

Users can filter out content from specific networks if they like, on a per user or broad basis. A way to think about this – “noise cancellation for social networks.”

Lifestream also lets users publish back to social networks. Status updates posted to Lifestream can be posted back to Facebook, Myspace and/or Twitter. Lifestream also optionally notes your location in your status updates via GPS on mobile devices, or you can manually add it instead.

That’s not it though. Users can sign in to Lifestream using their Facebook account via Facebook Connect, making it unnecessary to remember separate account and credentials for the site.

You also have a variety of choices in how you use Lifestream. You can access it via the website, an AIR application, or via iPhone and Android applications. As I said above, the mobile applications are particularly useful because they auto-note your location for easy check-ins, and you can post pictures you take from the phone.

That mobile version of the product is what excites me most. You can see where your friends are checking into on, say, Foursquare, click through to a place page and then go there yourself and check in. And Lifestream allows you to follow places just like people, so you can see whenever someone checks in to your local cafe or bar. That ability to follow places is probably the single best reason to use Lifestream.

The Lifestream product is simple, intuitive and really, really useful. Frankly it’s what Google Buzz should have been – both an independent social network on its own, but very deep integration into all of the other social networks you are likely to use daily. It’s nice to see actual innovation coming out of Aol.